On the International Day of Older Persons 22 older adults from Bucharest-Ilfov learn to use mobile phones to create community reels
Bucharest, 1 October 2026 In the context of the International Day of Older Persons, marked every year on 1 October, 22 older adults from Bucharest-Ilfov are taking part in a “video civic engagement school”, where they are learning to use mobile phones to create short video stories and reels about various causes and community projects run by non-governmental organizations. The courses and activities with the older participants are part of the “22 Seniors Walk into a Bar and the Rest Goes Viral” project, implemented by the Group for Education and Action for Citizenship (GEAC) and funded through Start ONG, a programme launched by Kaufland Romania and implemented by Act for Tomorrow Association. The initiative is based on the idea that digital inclusion is not only about helping older adults use technology, but also about giving them opportunities to create with it. “When we talk about digital inclusion, we often think of older adults as people who need to learn how to use technology. We wanted to take this a step further. We wanted to see what happens when older adults use technology to create, tell stories and raise awareness of causes that matter,” says Radu Meiroșu, project coordinator and founding member of GEAC. Technology used creatively and through participation This is the shift in perspective proposed by the organization: older adults are not merely passive recipients of content delivered through social media, but become creators and storytellers themselves. During the courses, participants learn how to film and edit using their mobile phones, build short video stories and work as a team. In the next stage, they will create at least 20 reels for NGOs and local community causes. “We don’t just want to teach older adults how to film. We want to give them the opportunity to discover that what they know, what they have experienced and what they can continue to learn can be useful to others. A phone can become a tool that allows you to be seen, to see others and to do something for your community,” adds Radu Meiroșu. What does it mean to live longer in an ageing society? The project is particularly relevant in light of the theme launched by the United Nations for the 2026 International Day of Older Persons: “The Age of Longevity: Rethinking Systems for Longer Lives.” At global level, the UN is calling for health systems, long-term care and social protection to adapt, while also promoting opportunities for lifelong learning. This is also the perspective embraced by GEAC. In a society where people are living longer, the issue is not only how long we live, but also what opportunities we have to remain connected, learn, create and contribute. Creation as a form of connection and participation At the same time, the project proposes a form of social prescribing – an approach through which people are connected to activities, groups and resources within their communities that can support social relationships, confidence, participation and well-being. The organization has experience in this field, as the Romanian partner in the European Culture on Prescription project, which explored the role of cultural activities in addressing social isolation among older adults. The current project takes this experience in a new direction: digital creation with a community purpose. Older adults learn together, create together, discover organizations and causes within their communities, and use their skills to produce video stories that can support these causes. In this way, creation becomes a means of connection, participation and contribution. About GEAC The Group for Education and Action for Citizenship (GEAC) is an independent organization that, since 2013, has been developing projects that encourage people to actively participate in community life. In recent years, an important focus of the organization’s work has been building age-friendly communities where older adults are active and included. GEAC initiated projects such as “Visele bătrânilor” (“The Dreams of Older People”) and the Seniorul.ro ecosystem, which brings together the Senior Card programme and the Ghidul Seniorului (“Senior’s Guide”). Senior Card was selected for the Social Innovation and Management Programme 2025, a training and mentoring programme organized by the ERSTE Foundation and the Vienna University of Economics and Business (WU Vienna). The organization also has European experience in digital skills and older adults’ participation through the Erasmus+ DigitalScouts and Culture on Prescription in Europe (COPE) projects. About Start ONG Start ONG is a programme launched by Kaufland Romania and implemented by Act for Tomorrow Association. The programme supports initiatives in the fields of education, health, environment, social affairs and culture. Its total value is €600,000. The Start ONG programme is the simplest community funding instrument dedicated to young NGOs, non-administrative institutions and informal/initiative groups. Press contact Radu Meiroșu – Project Coordinator0773 723 424 | contact@geac.rowww.geac.ro | www.seniorcard.ro










