Communicate your Offer and its Value


Marketing and communication for digital guides

For your offer to be booked, people need to know about it. Marketing and public relations help with this.
Whether it's a press release in print, a mailshot, flyer or poster, a personal conversation or social media - it's always important to know your target group precisely and to formulate the added value of your offer briefly, clearly and comprehensibly.
Who are the people who need my offer? Where do they come from? How do they speak? Where do they spend their time? On which channels?
And how do I explain my offer succinctly and emotionally?


  • 1 Section
  • 6 Lessons
  • 0 Quizzes
  • 0m Duration
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Wofür überhaupt Marketing
6 Lessons0 Quizzes
  1. Was ist überhaupt Marketing?
  2. Sales Artist
  3. Elevator Pitch - Value explained: short, clear, handy
  4. AIDA formula
  5. Public Relations Tools
  6. Storytelling
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This course includes

This course includes
  • Sales Artist - conduct successful sales talks
  • Elevator Pitch - Value explained: short, clear, handy
  • Target Group - define and create Personas
  • Public Relations Tools - from Press relations to Flyers and Posters
  • Storytelling - Stories catch the ear, touch the heart and stay in the brain