301 - Identify your target group and its demand

Module 3 - Foster engagement of the participants
patricia Javier patricia, Javier,
Overview
Curriculum
  • 8 Sections
  • 25 Lessons
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Content overview
1 Lesson
  1. Content overview
Learning objectives
1 Lesson
  1. Learning objectives
Introduction
1 Lesson
  1. Create an offer that meets the needs of your target group
User-Centred Design (UCD)
10 Lessons
  1. A quick introduction to User-Centred Design
  2. What is User-Centred Design?
  3. Why would you use User-Centred Design?
  4. How do you implement User-Centred Design?
  5. The different phases of User-Centred Design
  6. UCD Phase 1: Specify the context of use
  7. UCD Phase 2: Specify the requirements
  8. UCD Phase 3: Create design solutions
  9. UCD Phase 4: Evaluate the design
  10. Pause and Reflect
Techniques and tools in User-Centred Design
8 Lessons
  1. A quick introduction to techniques and tools used in User-Centred Design
  2. Desk research
  3. Interviews
  4. Interviews
  5. Surveys
  6. User personas
  7. Creating a user persona, a step-by-step guide
  8. Pause and reflect
Additional materials
1 Lesson
  1. Additional materials
Test what you have learned
1 Lesson
  1. Test what you have learned
Summary
2 Lessons
  1. Summary
  2. What's next?

In this course, you will:

      • Learn about techniques that help to identify and get to know your target group.
      • Gain insights on how to identify the needs of your audience.
      • Get an overview of how to apply User-Centred Design (UCD).
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Last Updated: March 21, 2025

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